✦Use cases / Videos you can make / Product demo videos

Product demo videos, done in an afternoon.

Record the product once. Shotbox frames it on a backdrop, zooms where you click, smooths the cursor and adds captions, so you start editing from a finished draft.

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Made forProduct marketersFoundersSales engineersFreelance video editorsAgencies

Most demo videos look like a screen share.

Raw recordings are small, jittery and hard to follow. Polishing them by hand means keyframing every zoom. Shotbox does the polish for you, so a good demo takes an afternoon instead of a week.

What you'll make

Website demo

The two-minute tour that sits on your homepage.

Sales demo

A walkthrough to send before or after a call.

Feature tour

One feature at a time, each in its own short video.

How Shotbox helps

Every tool for product demo videos, in one app.

What you see

turns a week of reports

into one screen.

What’s recorded
Teleprompter →

Say it right first time

Keep your talking points in a teleprompter that sits over the product and never shows up in the video.

  • Follow my voice keeps pace
  • Edit lines mid-take
  • Starts scrolling when recording starts
RECORDED vs DRAWN
Auto zoom & cursor →

Zooms and a cursor that look produced

Zooms follow your clicks and ease in and out. The cursor is smoothed so it glides, with a ripple on each click.

  • Click moments become held zooms
  • Cursor size stays steady through zooms
  • Frame each clip differently
KeepPop outCut out
Camera cut-out →

Put a face to the product

Add your camera in a corner bubble, beside the product, or cut out so you stand on the backdrop.

  • Thirteen layouts
  • Pop out over the frame
  • Prepared on your Mac
MediaAudioTitlesTransitionsLayouts
OPENER
Sam RiveraProduct lead
LOOK HERE
NEON
Studio editor →

Titles, transitions and music

Open with a title, label sections with lower thirds and finish on an end card. Add music from your sound library.

  • Twenty title designs
  • Seventeen transitions
  • Music on its own lane
Northwind · Onboarding v3Exporting 68% · Cancel ⌘.
Exporting · 3.1× real time
☕ The Mac stays awake
Export →

Ready for every placement

Export a 16:9 video for your site, a square cut for LinkedIn and a vertical one for social.

  • Nine canvas presets
  • MP4 or GIF
  • About three times real time
1 in 5teams record their demosSource: example.com
Northwind@northwind

Our new dashboard is live. A week of reports, one screen.

Posted on x.com
Web pages in video →

Customer proof in the demo

Drop in a customer quote or a stat from a case study as a card, so the demo shows results as well as features.

  • Quote cards with highlighted words
  • Statistic cards
  • Source always shown
turns a week of reports into one screen
TRANSCRIPT

Hi, I'm going to show you how the new dashboard actually, let me start again. The new dashboard turns a week of reports into one screen.

Let's start at the top, with the revenue chart.

Captions & transcript →

Captions for every viewer

Homepage demos autoplay on mute. Captions carry the story, timed to the word.

  • Seventeen styles plus your brand
  • Drag captions out of the way of the UI
  • Export .srt
Recommended setup

Start with these settings.

CanvasYouTube — 16:9
Camera layoutPicture in picture or Presenter
BackdropBrand or Indigo
Caption styleKaraoke or Brand
TitlesOpener, Lower third, End card
TransitionsCross dissolve, Use at every cut
Tips

Tips for better results.

  1. Story first

    Script the problem, the product and the result. The teleprompter makes even a short script feel natural.

  2. Pause before you click

    A short pause before each click gives the zoom time to settle on the right spot.

  3. One transition everywhere

    Pick one transition and choose Use at every cut. It tells you how much shorter the edit got.

  4. Group your titles

    Select a title and a badge, press ⌘G, and they move and resize together.

How it works

Three steps, one app.

Everything runs on your Mac, and nothing is uploaded on the way.

  1. 1

    Record with a script

    The teleprompter sits over your app and never shows up in the video.

    Teleprompter →
  2. 2

    Start from a polished draft

    Backdrop, zooms and a smooth cursor are already in place.

    Auto zoom & cursor →
  3. 3

    Add titles and your brand

    Lower thirds, openers and end cards in your font and colours.

    Brand kit →
An example

A two-minute homepage demo

  1. Write

    A short script in the teleprompter: problem, product, result.

  2. Record

    One take with your camera in a corner bubble.

  3. Polish

    Zooms are in place. Add the opener, two lower thirds and an end card.

  4. Ship

    Export 16:9 for the homepage and a square cut for LinkedIn.

Questions
How long does a demo take to make?

Most of the polish is done when you stop recording, so a short demo is usually an afternoon, often less.

Can I re-record one section?

Yes. Record the section again and drop it onto the timeline in place of the old one.

Can I use footage I already have?

Yes. Import any video file, including phone footage, which opens the right way up.

Features you'll use
Auto zoom & cursorZooms follow your clicks, the cursor glidesLearn more →Studio editorMulti-track timeline, titles, transitionsLearn more →Brand kitLogo, colours and font for every clientLearn more →
More in Videos you can make:Feature launch videosHow-to tutorialsSocial media clipsBug reportsOnline courses
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