✦Use cases / Agencies / Launch campaigns

Every asset for a product launch.

The hero video, the teasers, the social cuts and the screenshots for the press kit, all from one app.

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Made forAgency producersCampaign managersVideo editorsSocial leadsCreative directors

A launch needs twenty assets by Tuesday.

Hero film, teasers, social cuts in four shapes, a GIF for the changelog and screenshots for press. Shotbox makes them from one recording session and one app.

What you'll make

Hero video

The main launch film.

Teasers and cutdowns

Short versions for every channel.

Press kit screenshots

Branded, high-resolution captures.

How Shotbox helps

Every tool for the job, in one app.

Studio editor →

The hero film

Read the script from the teleprompter, split into sections with # headings. Lift pieces of the recording out as floating cards, tilt them back in 3D, and put titles and app icons on the words as you say them.

  • Teleprompter sections
  • Lift out a piece of the recording
  • 3D tilt and camera moves
1 in 5teams record their demosSource: example.com
Northwind@northwind

Our new dashboard is live. A week of reports, one screen.

Posted on x.com
Web pages in video →

Proof points as cards

Turn early reviews, quotes and stats into clean cards, with figures that count up and a wall of testimonials that scrolls past.

  • Statistic, quote, article and post cards
  • Figures that count up
  • Scrolling image wall
16:9
1:1
9:16
Exporting · 3.1× real time
Export →

Cutdowns for every channel

Every canvas from the same edit, with layouts that adapt.

  • 16:9, 9:16, 1:1, 4:5
  • GIF for the changelog
  • About 3× real time
PaddingInset ShadowCorners
Screenshots →

The press kit

High-resolution screenshots on the brand backdrop.

  • Pixel-exact capture
  • Brand backdrops
  • Several screenshots on one canvas
turns a week of reports into one screen
TRANSCRIPT

Hi, I'm going to show you how the new dashboard actually, let me start again. The new dashboard turns a week of reports into one screen.

Let's start at the top, with the revenue chart.

Captions & transcript →

Captions for social

Bold, brand-styled captions on every social cut.

  • Seventeen styles plus brand
  • On-device
  • Export .srt
KeepPop outCut out
Camera cut-out →

Presenter-led hero film

Cut the presenter out over the brand backdrop or pop them out of the frame.

  • Cut out or pop out
  • Thirteen layouts
  • On-device
Northwind
Size
Opacity
Brand kit →

Brand on every asset

Watermark, titles and captions in the client’s brand across the whole campaign.

  • Logo on every frame
  • Brand titles
  • Brand captions
Recommended setup

Start with these settings.

CanvasYouTube — 16:9, TikTok — 9:16, Instagram Portrait — 4:5, LinkedIn — 1:1
Camera layoutPresenter for the hero; Stacked for vertical
TitlesBrand opener and end card
Caption styleBrand or Bold
ScreenshotsBrand backdrop, Spotlight arrangement
Tips

Tips for better results.

  1. Shoot once

    Record the product and the presenter in one session, then cut every asset from it.

  2. Lock the hero first

    Get the hero film approved before cutting teasers, so changes flow down once.

  3. Press kit in a grid

    Put several screenshots on one canvas with the Grid or Spotlight arrangement.

  4. Refresh before launch

    If a card shows a live figure, press Refresh before the final export.

  5. Launch-day numbers

    From the editor’s Cards tab: Pricing plans for the offer, Bar chart for the growth, Countdown for the reveal.

How it works

Three steps, one app.

Everything runs on your Mac, and nothing is uploaded on the way.

  1. 1

    Record and edit

    One project for the main film.

    Studio editor →
  2. 2

    Cut every channel

    Each canvas from the same edit.

    Export →
  3. 3

    Capture the stills

    Screenshots on the client’s backdrop.

    Screenshots →
An example

A launch week

  1. Monday

    Record the product and the founder.

  2. Tuesday

    Edit the hero film, with lifted-out product moments and proof cards.

  3. Wednesday

    Cut teasers in every shape; caption them.

  4. Thursday

    Press kit screenshots and changelog GIF. Ready for launch.

Questions
Can several editors work on it?

Each editor works in their own Shotbox on their own projects. Share brand kits and footage files between you.

Can we review in Shotbox?

No. Export a file and review it in your usual tool.

Is client work included?

Yes, in every subscription.

Features you'll use
Studio editorMulti-track timeline, titles, transitionsLearn more →ExportMP4, HEVC, ProRes or GIF, 16:9 to 9:16Learn more →ScreenshotsArea, window or full screen, with a pixel loupeLearn more →
More in Agencies:Many clients, many brandsWhite-label videosShared brand kits
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